Diamonds Forever

category: Jewelry store, Diamond buyer, Diamond dealer, Goldsmith, Jeweler, Jewelry appraiser, Jewelry buyer, Jewelry designer, Jewelry engraver, Jewelry repair service
address: 4685 Date Ave, La Mesa, CA 91941, United States
Phone: +1 619-223-2151
Cheap Liquidation: United States Stamp Company United States Stamp Company
worktime:
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site: https://diamondsforeversandiego.com/
rayting: 4.9
services: From the business: Identifies as women-owned, Small business,
Service options: In-store pick-up, In-store shopping,
Accessibility: Wheelchair-accessible car park, Wheelchair-accessible entrance,
Offerings: Repair services,
Crowd: LGBTQ+ friendly, Transgender safe space,
Payments: Cheques, Credit cards, Debit cards, NFC mobile payments, Credit cards,




Name: S**** M*****
Date: 2023-12-16 20:21:45
Rating: 5
Comment: This is the most beautiful little jeweler in San Diego. Elegant, impeccable, timeless, personal, professional. They have been wonderful to work with multiple times on both new pieces and restoration. The quality and service are beyond measure.

Name: j**** a*******
Date: 2023-12-02 19:20:42
Rating: 5
Comment: Diamonds Forever is the BEST! I can’t say enough about the customer service. These ladies are amazing and have the most beautiful and unique jewelry. My gorgeous emerald and diamond ring gets compliments all of the time!!!

Name: T**** E****
Date: 2023-11-04 19:51:27
Rating: 5
Comment: It’s hard these days to dons an honest jeweler you can trust. This place checks all the boxes. Knowledge, trustworthy, fair, and personable. They created a jewelry piece just like we wanted.. and it is beautiful!! Can’t wait to buy our next piece.
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Name: L**** D******
Date: 2023-10-20 22:49:51
Rating: 5
Comment: Top notch people.

Name: C****** S*********
Date: 2023-09-28 16:08:21
Rating: 5
Comment: Amazing experience! Diamonds Forever is THE place to go for custom work! Their designs and attention to the customer’s individual style and needs is incredible. Thanks, Jenny and Amy!

Name: M*** S*******
Date: 2023-09-24 20:22:17
Rating: 5
Comment: My ring came out so beautiful!! I let them know what I was thinking of and they put it together just as I wanted. Couldn’t be more happy. Thanks for everything!!❤️
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Name: L****** G*****
Date: 2023-09-14 06:20:05
Rating: 5
Comment: Love this shop, from repairs on my old jewelry to new purchases and designs.

Name: B*** D
Date: 2023-09-12 20:32:12
Rating: 5
Comment: Im so happy to share with you all the amazing experience I had at the Diamonds Forever. After visiting several local stores in San Diego and browsing on the world wide internet, I found that Diamonds Forever had the best selection of engagement rings for any budget and taste. I wanted to surprise her with a ring that would make her say yes without hesitation.The ring store had a very helpful and friendly staff who guided me through the process of crafting from scratch the perfect ring.They showed me different styles, shapes, colors, and sizes of diamonds and bands. They also explained to me the meaning of the four Cs: cut, clarity, color, and carat. I learned a lot from them and I felt confident in my decision.I finally picked a design for the ring that was stunning and elegant, just like my fiancé. It had a brilliant salt and pepper cut diamond with small diamonds on the band. It sparkled like a star in the night sky. It was the ring of her dreams.One of the coolest experiences was having them produce a 3D image of the ring prior to starting the project. This helped tremendously with making sure it was exactly what she wanted.It was the best day of my life and I owe it all to the ring store.They made my proposal unforgettable and they made my fiancé the happiest woman on earth. I highly recommend them to anyone who is looking for an engagement ring. They are awesome and they deserve a 5-star review.Thank you, ring store, for making my dreams come true. You are the best!

Name: B******
Date: 2023-09-02 13:44:31
Rating: 5
Comment: The entire staff at Diamonds Forever are consummate professionals. They created a stunning custom pendant as a 10-year wedding anniversary present for my wife. I had no idea it would be as much a gift for me as it was for her since I see it around her neck each day. I enjoyed the experience so much that I returned to Diamonds Forever to design custom earrings for our 15-year anniversary. The process of collaborating to create a one-of-a-kind gift is both exciting and rewarding. Jenny and Amy are incredibly patient. Their technical acumen evenly matches their artistic brilliance. I look forward to a future project.

Name: J****** H*****
Date: 2023-09-01 00:55:59
Rating: 5
Comment: Lovely store. One of the helpful and kind employees appraised a few of my stones and gave me great peace of mind. I highly recommend

Name: E***** H*
Date: 2023-08-28 02:43:25
Rating: 5
Comment: My then-girlfriend and I went into Diamonds Forever looking for an engagement ring with no clue what we wanted. Julie walked us through the entire process and we are extremely happy with the result!

Name: b******* a***
Date: 2023-08-26 01:26:21
Rating: 5
Comment: Found this place because I was getting gas next to the owners husband - best chance encounter ever - had 3 custom rings made there- 2 engagement rings and a wedding band. All came out fantasticReferred 3 friends also for custom rings and again all of their rings worked out flawlessly.Couldn’t be happier with their service- really nice group of people working there this provide a service and actually live in the community- support your local business or you won’t have any 👍

Name: J***** H******
Date: 2023-08-15 22:20:48
Rating: 5
Comment: The staff will always go above and beyond for their customers regardless of the service required! They have been taking care of my jewelry and watch needs for over a decade... theyre the only ones I wound want to handle my precious items.

Name: G**** P****
Date: 2023-08-14 22:35:36
Rating: 5
Comment: Jenny is incredible with above and beyond customer service. Jenny designed our beautiful engagement/weddings rings! And we’ve been coming here ever since.Jenny has designed more custom pieces for us and always finds a way to make it work creatively with what I have in mind and I’m VERY particular. I’d see a diamond tennis bracelet in the case but couldn’t afford it, but wanted a timeless piece and she made a beautiful thin gold solid bangle - exactly as envisioned with a plan to purchase more as a set in the future - one to represent each child we have that I can later pass on to the children - something to look forward to :)Amy is very gentle with the little ones and helped me when my toddler daughter had earrings where the backings were permanently stuck to the earring - she calmed her, cut them off and found affordable replacement earrings while we purchased beautiful new little diamonds.Julie has consistently shown the utmost professionalism and is very courteous and genuinely sweet. Her smile and kindness make it a wonderful experience to book an appointment, come in to shop or just have a ring cleaned, etc.The atmosphere in the shop is beautiful, and unique. The ambience is relaxing, elegant and simultaneously fun!Thank you Jenny & Team!

Name: M****** H***
Date: 2023-08-11 19:09:48
Rating: 5
Comment: Such a wonderful experience! My husband and I got each other here; Julie and her team were so kind and helpful. They took the time to get to know us and to really understand what we were looking for in a ring. Everytime we visited they also offered a free ring cleaning. The ring quality was top notch and exactly what we requested. Highly recommend!!

Name: P**** W****
Date: 2023-08-11 00:53:50
Rating: 5
Comment: I’ve been working with Jenny and her team for years. It’s always an amazing experience and even better work! They have created custom pieces for me and even worked with me to design my dream wedding rings. Their attention to detail amazes me with every project. Jenny and her team are truly great people to work with!

Name: M****
Date: 2023-08-11 00:51:50
Rating: 5
Comment: Julie, Amy and the team at Diamonds Forever were wonderful and I really enjoyed working with them! They helped me find the perfect engagement ring for my fiancée and answered all my dumb questions along the way :)
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Name: E**** B****
Date: 2023-08-11 00:49:49
Rating: 5
Comment: This is an amazing company that really takes care of their clients!! I needed lots of repairs on my very intricate and delicate, antique engagement ring and wedding band. They were so thorough in the work they did and the end result was beautiful! Thank you Diamonds Forever!!

Name: P****** M*******
Date: 2023-08-05 01:18:27
Rating: 5
Comment: Loved our engagement and wedding bands!

Name: E**** C******
Date: 2023-05-28 15:23:46
Rating: 5
Comment: Diamonds Forever beautifully reset the diamond in my wedding ring to be a lower setting, added more prongs and plated it in gold. I met with Amy when I first brought the ring in, she is every nice, knowledgeable and talented and she patiently went over the different options available for what I could do with my ring and helped me make the best decision. I absolutely love my new re-vamped ring! 😍 Their store is lovely inside too, a beautiful shop to visit. All their rings in the shop look exquisite and if I’m ever shopping for a new ring I’d definitely visit here again first. Picking up my ring was fast and easy, and Julie kept me updated on the progress via text message. Thanks Amy and Julie! 💯✨🥰
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Name: l*** i******
Date: 2023-05-10 21:16:55
Rating: 5
Comment: My husband decided to have my wedding set re-done as a 20-year wedding anniversary gift, so that it is wearable. I had gained a ton of weight and basically ruined my rings having them re-sized. During that process, the mall based jeweler rounded the square-ish shanks and just did a bad job in general. After some years, I had lost a ton of weight so we went on the hunt for a good jeweler to re-make my rings. There are a lot of inexperienced and / or kinda shady shops out there (just so you know, do your homework!). After reading the reviews for Diamonds Forever, we gave it a shot. Andrew is so very pleasant! He helped us pick a diamond (the center stone) and explained the whole process. It went so smoothly, I can not be more pleased with the service. Even better were the results. Im amazed at the outcome! My rings are 1000% better than when we bought them, much more comfortable, perfectly sized, the prongs are straightened, the polish is perfect, the diamond is flawless, I could go on and on. The shape that Julie created (she had to replace the entire shank on both rings, keeping the tops intact, she is a master at her craft!) is impeccable. Ive already told and shown a few people, and now Im telling you - you can not go wrong with Diamonds Forever, I promise. Oh and the prices are very reasonable. Im so lucky and glad we found them! My photos dont do these rings justice, they are spectacular in person!
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Name: B*****************
Date: 2023-03-26 02:26:19
Rating: 5
Comment: I took my watch over to get the battery replaced, But they were closed. Amy still allowed me in and fixed it on the spot. Amazing service. Amy will get my business from now on.

Name: S*** T***
Date: 2023-02-10 04:58:12
Rating: 5
Comment: Absolutely love Amy and everyone that works at Diamonds Forever! The place itself is cozy and the jewelers there are incredibly friendly and professional. It started off with my gold chain that I had originally got from Amy and I found myself going back for not only a cuban link Bracelette but also a pinkie ring as well. The experience as a whole working with Amy was outstanding! Getting new pieces of jewelry, I was not too sure about the lengths, widths, and dimensions. So you can imagine the whole experience to be quite daunting. However Amy was extremely friendly and answered my barrage of questions and concerns with a lot of patience! I definitely trust her opinions/inputs because after listening to her, the dimensions and fits on all the pieces that I had gotten from her just feel natural/right. They look great, and due to the dimensions and fits, sometimes I forget that Im even wearing it. 11/10 would recommend to anyone! If youre thinking about checking the spot out, DO IT, you wont regret it whatsoever! All my future ex-wives rings will definitely be coming from Diamonds Forever!

Name: h***** t***
Date: 2023-02-10 04:28:57
Rating: 5
Comment: We always have the best experience working and designing custom jewelry with Amy. Her knowledge, service, and craftsmanship is the best. Amy already knows what looks the best for each person’s style, but we still like to pretend we help with the design.This is my mom’s custom design colored diamond ring collection. She mixes and matches different rings on the same finger.I recommend all my family and friends to Amy. Highly recommend.
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Name: A***** H**
Date: 2023-02-07 04:12:07
Rating: 5
Comment: Jenny was super knowledgeable and patient with me, teaching me about the different characteristics of diamonds and helped me to narrow down the perfect custom ring for my proposal. Definitely recommend for anyone out there in search of high quality jewelry from a trusted source!
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Name: S***** D*****
Date: 2022-11-19 05:50:10
Rating: 5
Comment: Contacted Diamonds Forever yesterday for some jewelry to be repaired. Costumer service response was very quick. Jenny was excellent in helping to assist me online. Once there, Julie helped assist us. We were anticipating not having our jewelry right away, as they advised they’d be closed Thanksgiving week. Got a text today, with our completed fix! So thankful for their incredible costumer service and the quality repair. Their stunning location is right in the heart of downtown La Mesa. We love working with local business’ and we are looking forward to making some pretty purchases with you very soon.Thank you again, ladies!

Name: C***** M***
Date: 2022-11-11 04:46:20
Rating: 5
Comment: We love Diamonds Forever! Our family has enjoyed working with Diamonds Forever for many years. We’ve built a loving relationship with Jenny, Julie & their entire team. Jenny is trustworthy, honest, creative, intelligent and a master at her craft. She offers fair pricing for high quality items. I highly recommend using Diamonds Forever for any of your jewelry needs; we wouldn’t go anywhere else !

Name: D** B****
Date: 2022-11-10 23:12:14
Rating: 5
Comment: Excellent attention to detail.

Name: S***** W***
Date: 2022-11-10 22:21:10
Rating: 5
Comment: I had an incredible experience working with Jenny to design the exact engagement ring I was envisioning. Very patient and creative. She offered some excellent suggestions along the way. Highly recommend!

Name: S***** s****
Date: 2022-11-07 19:30:31
Rating: 5
Comment: I met the owner and team several years ago. They make you feel like family. Everyone is very educated in their craft and professional. The service is stellar and the prices are very reasonable. I’ve used their services many times and often stop by to say hello because of the relationship developed. I introduced my friends from Texas to them and since, they have purchased a few times from Diamonds Forever. Diamonds Forever is my personal jeweler and I highly recommend them.

Name: V***** R**********
Date: 2022-11-07 19:12:26
Rating: 5
Comment: Had our antique ring cleaned and re-done. Looks better than new! Helpful and knowledgeable staff, intimate vibe, and excellent service.

Name: J*** A******
Date: 2022-11-02 22:10:48
Rating: 5
Comment: The owners have done fine work on every project I gave them. They were responsible and nice to work with.

Name: A**** W*****
Date: 2022-10-19 22:06:38
Rating: 5
Comment: I’ve worked with Jenny and Amy from Diamonds Forever for years and I love all their custom jewelry. They created an absolutely beautiful new engagement ring and wedding bands that are classic and stunning! They were extremely helpful during the process and I can’t wait to work with them again.

Name: S******* M*****
Date: 2022-10-19 05:26:08
Rating: 5
Comment: I had a piece of jade replaced from my mothers wedding ring and they did an amazing job. They stayed in constant communication with me in regards to the stone, matching it to the ring and how it fit in the setting before finalizing anything. They do amazing work and I trust them with my most valuable jewelry, both momentary and sentimental.

Name: G**** W*********
Date: 2022-10-18 04:13:29
Rating: 5
Comment: The owners and staff at Diamonds Forever are amazing! I’m sad they are moving from Point Loma, but will gladly follow them to La Mesa. If you’re in need of custom jewelry, appraisals or repairs to family heirlooms, you’re lucky enough to have found jewelers that are masters of their craft. If you’re a cat lover you might even spot a ragdoll kitty on occasion. Joanie and Stevie are part of this boutique’s charm and while not jewelry are precious in their own right. Definitely a jeweler you can trust, with many loyal customers! Highly recommend!

Name: V***** E******
Date: 2022-10-18 01:43:48
Rating: 5
Comment: I bought an engagement ring from Diamonds Forever this year. They found me a high quality diamond at a reasonable price. They also designed a beautiful custom ring. My fiancé LOVED it. They are incredibly knowledgeable and will work hard for your business without being pushy. I felt like they genuinely wanted to help me create a special moment with my (now) fiancé.

Name: M***** W********
Date: 2022-10-17 23:16:39
Rating: 5
Comment: My girlfriend and I were looking for months for the right jeweler for her engagement ring. So many times we ran into jewelers that felt more like pushy used car dealers. Constantly playing weird little games, never really telling you the price until you say your budget, and not understanding what we were looking for. Just trying to make a buck and not make any impressions.Diamonds Forever blew us away with how down to earth, upfront, and genuine they were. Not pushy at all, incredibly friendly, (but not in that weird fake customer-service-nice way that you run into so much), and happy to work with our budget.We ended up custom designing the ring and the process was totally transparent, punctual, and really fun.We ended up with an amazing ring, a great experience, and a jeweler we will always use and recommend.

Name: A**** C******
Date: 2022-10-13 02:03:01
Rating: 5
Comment: Great work fixing my ring and necklace. Knowledgeable. Good prices. On time. Worth the cost.

Name: A**** K****
Date: 2022-10-12 22:57:14
Rating: 5
Comment: I had a great experience with Julie and the girls at Diamonds Forever. My wife got the ring of her dreams and we also bought our wedding bands there. Couldn’t be happier with everything :)

Name: P**** J******
Date: 2022-10-09 19:54:22
Rating: 5
Comment: Love this place, Diamonds Forever redesigned my wedding ring a couple of years ago and recently I used them to make a necklace for me. I absolutely love my ring and necklace!

Name: A** J******
Date: 2022-10-07 22:22:10
Rating: 5
Comment: We absolutely love everything about this place. My custom ring is incredible and they were so helpful in every way. Came from a referral, and definitely am referring to anyone that will listen. 10/10 reccomend!

Name: M****** S******
Date: 2022-10-05 22:39:50
Rating: 5
Comment: Jenny helped my fiance and I create our rings from scratch. They came out beautiful. Beautiful jewelry and beautiful quality.

Name: K***** Z****
Date: 2022-10-05 18:37:59
Rating: 5
Comment: My family and I purchase all of jewelery from Jenny at Diamonds Forever. My engagement ring, wedding bands, presents etc have all been lovingly designed and will be passed down in our family as heirlooms! Thanks Jenny!

Name: K*** R*******
Date: 2022-10-04 00:29:09
Rating: 5
Comment: Jenny was great! She helped me find exactly what I was looking for and at a good price!

Name: B****** C***
Date: 2022-09-30 13:59:10
Rating: 5
Comment: Jenny designed my engagement ring almost 20 years ago and it’s held up beautifully! We continue to have Diamond Forever repair our jewelry and we’ve purchased some very special pieces there over the years. I love going in to see what’s new, and the customer service is always top notch.

Name: J**** H*****
Date: 2022-09-30 03:46:07
Rating: 5
Comment: Jenny is great to work with! She is very knowledgeable and really helps you understand/execute your vision. Julie is also amazing and is helpful and responsive throughout the process. Thanks to Jenny and Julie people often tell my fiancee that her ring is the most beautiful ring theyve ever seen.

Name: B*** S**********
Date: 2022-09-29 20:19:57
Rating: 5
Comment: Jenny has been a great resource from engagement 15 years ago and all the milestones in between! Honest and up front, highly recommended.

Name: B****** B****
Date: 2022-09-29 20:13:31
Rating: 5
Comment: I was referred to Diamonds Forever by a jeweler leaving town. I wanted to copy a ring I had previously owned. I immediately felt comfortable with Jenny and Julie. Jenny designed my ring from a photo. When it was completed, I was in tears. It was beyond what I had expected. They have checked in with me to make sure I am completely happy with my new ring. I have assured them I couldn’t possibly be more pleased with the finished product. Thank you so much to Diamonds Forever!!

Name: J****** V*********
Date: 2022-09-29 19:16:48
Rating: 5
Comment: Jenny made a custom wedding band to match and surround my engagement ring, which belonged to my husbands grandma. After a little tweaking, it came out perfect, and it makes me happy every time I wear it. 100% worth the cost.

Name: D**** B*******
Date: 2022-09-29 02:39:19
Rating: 5
Comment: My wife and I enjoyed shopping for her anniversary ring here. The staff was very helpful and took their time to listen and show us several good options. We were surprised on the selection and prices for a smaller jewelry store. Happy customers!

Name: G******* T********
Date: 2022-09-29 01:29:11
Rating: 5
Comment: I never post a review, but love Jenny and her team. It was a super easy process to contact her and exchange information about the jewelry I needed (especially considering I was from out of town). The jewelry was beautiful!! And perfectly wrapped. I will definitely work with them again (hopefully sooner than later).

Name: K***** G*****
Date: 2022-09-29 01:22:40
Rating: 5
Comment: So glad we found this spot, we worked with jenny who was amazing & loved how they all turned out! it was so fun getting to customize what we wanted. so excited to get married soon and to be able to officially wear our rings everyday!

Name: S**** I**********
Date: 2022-09-29 00:36:50
Rating: 5
Comment: Love Diamonds Forever! They helped me with a custom earring, bracelet repair, and earrings repair! All we’re done in a timely manner. I’ll be a returning customer

Name: W**** D********
Date: 2022-09-28 21:25:54
Rating: 5
Comment: I brought my ring in to be resized and it was a complicated process, but Julie, Amy and the team did a fabulous job on resizing and adding some diamonds. They are meticulous, efficient, very knowledgeable, talented and friendly, as well. You cannot go wrong by going to them for any jewelry purchases or repairs.

Name: R**** R******
Date: 2022-09-28 19:51:28
Rating: 5
Comment: They did a wonderful job both resizing my rings and also resetting my diamond into the perfect setting. Highly recommend!

Name: G***** M******
Date: 2022-09-22 17:34:53
Rating: 5
Comment: I took a ring in for an insurance appraisal & was very pleased with the professionalism & speed Julie provided. I would definitely with Diamonds Forever for future jewelry needs.

Name: P**** C*****
Date: 2022-09-05 18:57:31
Rating: 5
Comment: I was recommended to come to Diamonds Forever by a friend when I wanted to make a custom gold plate with a DOB engraved on it as a graduation gift. The graduation was a week away and I was pleasantly surprised that Amy not only promised to have it the day before I needed it but she delivered on that promise. I picked it up the day before the graduation and was completely satisfied with the detail and thoughtfulness on how it was made to fit the gold chain I left so they can size the hoops onto it. I highly recommend DF and intend on returning for any custom creations. Thank you Amy and staff for assisting me on a very special project/gift.

Name: M**** U****
Date: 2022-09-03 22:06:02
Rating: 5
Comment: I was recommended to Diamonds Forever from a coworker and Julie and her team did not disappoint! They made a custom wedding ring for me to fit PERFECTLY with my heirloom ring that I wanted to wear in combination. The crown/tiara design of my new ring was beautifly flushed as promised. I got to see computer generated designs and a wax rendering before the final ring was casted, which is great if you really want to be in the loop and provide feedback about the design during the process. Would highly recommend to anyone looking for rings especially custom rings.
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Name: A******* S*****
Date: 2022-09-02 20:39:00
Rating: 5
Comment: They have been great at taking care of my watch for the past three years.

Name: n********
Date: 2022-09-02 20:37:54
Rating: 5
Comment: We love Diamonds Forever! Julie made a custom bracelet for us that came out better than we could imagined. We will be back to this lovely boutique jeweler anytime we need something new, something custom or something repaired!

Name: D***** F****
Date: 2022-09-02 20:25:45
Rating: 5
Comment: Diamonds Forever designed our daughters something 💙bracelet for her wedding on short notice!! The experience & customer service was spectacular!! They were professional, kind and so considerate of what we wanted.We highly recommend the store💙

Name: A**** H
Date: 2022-08-26 19:46:29
Rating: 5
Comment: We loved working with the Diamonds Forever team for my custom engagement ring. They reset a family heirloom for us. They were patient and worked with us to make a timeless design that was modern with hints to the antique. We had no idea all the details that would go into it. They took our inspiration and made something unique and gorgeous. Reasonable price and friendly service. They also have a lot of amazing options for inspiration or if you are looking for a one of a kind style that fits your budget.
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Name: M**** C****
Date: 2022-08-10 15:43:16
Rating: 5
Comment: They did a fantastic job fixing a couple pieces of fine jewelry for me. Very professional and I don’t worry when a piece of my jewelry breaks because I know it will be fixed and cared for here. Thank you!

Name: A****** H*******
Date: 2022-08-05 17:19:23
Rating: 5
Comment: Diamonds Forever has been apart of my husbands and my life for almost 10 years now. From a custom necklace for our 5th dating anniversary, to a custom engagement and wedding band for me, my husbands wedding band, and a special necklace after the birth of our son. Jenny and her team have been so amazing every step of the way. Cant recommend enough.

Name: T****** W***
Date: 2022-08-04 23:59:53
Rating: 5
Comment: I had the best experience at diamonds forever! I bought a beautiful ring for an amazing price! So thankful for all the help and guidance through it all! Thank you!

Name: L***** R*********
Date: 2022-08-04 23:41:25
Rating: 5
Comment: Jenny and her crew are amazing! They took a cherished ring with damaged prongs, refurbished it and added a new stone. It looks like a brand-new stunning piece. So happy and highly recommend their work.

Name: A***
Date: 2022-07-20 23:39:01
Rating: 5
Comment: Wonderful experience!! Needed a ring appraisal and it was all handled with care and professionalism.

Name: M****** D*****
Date: 2022-07-18 21:33:04
Rating: 5
Comment: Diamonds Forever and the entire staff are incredibly professional, kind and a joy to work with. I purchased an engagement ring and wedding band for my fiancé here last fall and the entire process was easy and smooth. They helped plan up pick up so that my fiancé would not notice around her work schedule and we’re in communication throughout the creation process. I would highly recommend Julie, Jenny and the rest of the team for your engagement or jewelry needs!

Name: M***** L**
Date: 2022-06-02 04:14:38
Rating: 5
Comment: Very knowledgable and friendly jeweler. We bought our engagement and wedding rings from them and loved the finished work. They went above and beyond to ensure the rings fit and were a perfect match for what we were looking for. All in all would highly recommend to anyone looking for custom jewelry.

Name: P*** B*******
Date: 2022-05-26 23:48:56
Rating: 5
Comment: I had some questions about diamonds I came across. Jenny and crew were very professional and knowledgeable. They answered all of the questions I had about the diamonds and then some. I strongly recommend Diamonds Forever for all of your diamond needs.

Name: M******* H**
Date: 2022-05-03 18:41:15
Rating: 5
Comment: I went to a few jewelry stores and instantly knew Diamonds Forever was the one to go with. The whole team (Jenny, Julie, Amy) was super helpful and nice. We customized an engagement ring with Jenny and it came out AMAZING. Check them out if you need a ring

Name: A**** R***
Date: 2022-04-30 20:12:11
Rating: 5
Comment: Excellent service, and very professional! We needed to resize my engagement ring and wedding bands on super short notice and they finished the job same day.

Name: B**** B******
Date: 2022-04-16 23:11:25
Rating: 5
Comment: I had a wonderful experience, everyone was beyond nice and helpful!Thank you guys,

Name: J** W*****
Date: 2022-04-16 21:49:22
Rating: 5
Comment: They bent over backwards to accommodate my need to replace a favorite watch’s broken stainless steel wrist band.

Name: K**** T******
Date: 2022-03-25 02:07:42
Rating: 5
Comment: My husband bought my engagement ring here. It is beautiful and they knew how to help him find something really unique since I didn’t want a traditional ring. Always nice stopping by to get my ring cleaned and say hello, they’re so friendly.

Name: K****** C******* K****
Date: 2022-02-06 20:21:04
Rating: 5
Comment: When we decided we wanted to custom design our wedding rings, we started meeting with a few jewelers around town to see who might be a good fit. From the moment we walked through the doors of Diamonds Forever, we felt so welcome and also very inspired by the gorgeous pieces on display -- and so we knew we were in great hands. Working with Jenny and the entire team at Diamonds Forever was such a creative, collaborative, and incredibly fun experience. Jenny was exceptional at listening to our ideas and integrating them into a design that exceeded even our wildest hopes and expectations. Not only is this team of people incredibly talented, but they are also very kind, patient, and communicative. We loved this experience and cannot recommend Diamonds Forever highly enough -- you wont be disappointed!
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Name: a*** w****
Date: 2022-01-20 02:47:56
Rating: 5
Comment: Would recommend 10/10 - Excellent customer service, very responsive and offered great insight on design. They even followed up multiple times to ensure everything met our expectations. Customer service done right.

Name: C*** K*****
Date: 2022-01-08 17:01:55
Rating: 5
Comment: My experience with Diamonds Forever was amazing. All of the staff was very knowledgeable and helpful. I needed a very unique engagement ring and Jenny was Outstanding in helping me design the PERFECT ring. By far the best jeweler In San Diego, If you need a ring, or any jewelry that is, ask for Jenny and she will absolutely take care of you!!

Name: P****** Y*******
Date: 2021-12-24 05:03:27
Rating: 5
Comment: Wonderful, nice, helpful, kind staff. They are a smaller store, but within the small space contain a few to a handful of something for every style you could be. From old to new to white to black there is at least 1 piece within your color scheme and style!!

Name: B******* B******
Date: 2021-12-11 17:40:33
Rating: 5
Comment: Jenny is awesome! She helped me redesign my engagement ring and has expert advice!

Name: S**** E***
Date: 2021-11-15 06:00:24
Rating: 5
Comment: Absolutely love my ring! They have a great selection and help you find the perfect ring.

Name: M**** C****
Date: 2021-11-12 00:23:10
Rating: 5
Comment: I’ve been working with Jenny as my jeweler from Dimonds forever for over 10 years over the years she has helped me design a few custom pieces. she is extremely knowledgeable and by far the best jeweler I have ever worked with she is extremely detail oriented on her custom pieces and I am so happy with the way everything has turned out I cannot wait to design my next piece with her she can also get you pretty much any type of stone you would like. I have also recommended her to a few friends who bought engagement rings from her that she designed and everyone who worked with her was extremely happy and impressed with the quality and craftsmanship that she provides as a business. I will never go anywhere else.

Name: P****** A****
Date: 2021-11-02 23:13:13
Rating: 5
Comment: Incredibly friendly! We have brought my wifes rings here multiple times. They come back shiny as the first day I got them. Jenny is a Rockstar!!!!

Name: F**** B**********
Date: 2021-10-28 21:06:27
Rating: 5
Comment: I asked if they could help me find a unique sapphire within my budget and they nailed it! And they polished up and sized the ring perfectly. I couldnt have asked for a better experience. Go here. Perfect service, perfect engagement ring. Thanks!

Name: J****** L****
Date: 2021-10-17 22:47:57
Rating: 5
Comment: My fiance and I got our wedding bands and my custom wedding ring from Diamonds Forever, and almost ten years later our rings still look immaculate! Jenny is a complete sweet heart, she listens to every word/request and she makes it happen. This spot is a true gem and you must check it out if youre looking for amazing quality rings/bands for your special day!
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Name: E*** K******
Date: 2021-10-02 21:51:02
Rating: 5
Comment: Came into this store today to get an appraisal. I brought two pieces in and was told it would be $45 to identify the pieces and from there we would decide if we would do a full appraisal. We identified the stones and decided to stop there. When I went to check out, I was charged $90. I told the sales associate that it was supposed to be $45, and the woman who quoted that price came out and said that she meant $45 per piece. She apologized, but didn’t even adjust the price to what she quoted me. I get that it was a simple mistake, but it would be proper to adjust the price to what I was quoted. Not a great first experience and I wouldn’t return.Update: The woman who quoted me the price, Amy, called today and resolved the issue by refunding me $45. She was super apologetic and kind, and really cared to see how she could do better. To me, that is a sign of great customer service, and I will be returning again in the future. Thank you, Amy!

Name: K****** W******* (***
Date: 2021-09-14 02:49:17
Rating: 5
Comment: Diamonds Forever is absolutely amazing. I got the engagement ring I’ve always dreamed of. They even worked with my fiancé on the timeline so I would be surprised. They get an A+ for customer service and I get tons of compliments on my ring. I’m a customer for life!

Name: A** M*******
Date: 2021-09-02 20:56:29
Rating: 5
Comment: Absolutely love the ladies here! They are so friendly and very helpful. My husband got my engagement ring here and since then, weve gotten our wedding bands and they helped me put together a custom necklace. Highly recommend!!!

Name: J**** M****
Date: 2021-08-02 16:52:33
Rating: 5
Comment: Very friendly and helpful service cleaning and inspecting rings, and showing us a few pieces while we waited. Will definitely be back!

Name: S*** Z******
Date: 2021-06-11 21:13:56
Rating: 5
Comment: If you looking for the best service, and the best ideas to get the perfect ring for you, you have to go to DIAMONDS FOREVER.Jenny Seligman, is just amazing! She gives the best personal and professional attention and she has Beautiful ideas for your Dream Ring. And of course their selection of jewelry and diamonds 💎 are Amazing. Dont buy your next Diamond or jewelry before you visit Diamonds Forever. ❤
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Name: P*** L***
Date: 2021-04-20 23:59:27
Rating: 5
Comment: Went into a little jewelry store and had jenny help me she went above and beyond and i am very satisfied .... Nice store

Name: n****** t******
Date: 2021-04-20 23:57:12
Rating: 5
Comment: I’ve been a returning customer for nearly 8 years and they have always taken care of me and always go above and beyond. Great staff, and customer service.

Name: J*** R*********
Date: 2021-03-31 21:52:30
Rating: 5
Comment: Jenny was awesome. Very professional and personal throughout our picking process. Very easy to work with and met every request! 10/10 would recommend to anyone. Amy was amazing in meeting with my wife and giving her options that she was looking for. This place is perfect to find that something.Thank you guys!!!!

Name: D*************
Date: 2021-03-31 00:13:59
Rating: 5
Comment: They fixed my necklace perfectly and also cleaned it for a very good price and great service! Totally recommend it!

Name: K******* S****
Date: 2021-03-19 01:01:59
Rating: 5
Comment: Great battery replace and awesome diamonds rings 😍

Name: S***** A******
Date: 2021-01-24 19:28:39
Rating: 5
Comment: My fiancé and I were getting married and were looking for a custom ring with a particular type of stone (black star sapphire). We called multiple places & none had heard of the type of gem we were looking for. When we called Diamonds, they had the gems! Jenny was more than helpful to us. She took her time to make sure that both of us were satisfied with our rings. Excellent service!
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Name: S**** M****
Date: 2021-01-23 23:58:19
Rating: 5
Comment: Outstanding customer service! I own several pieces of jewelry from this great boutique jewelry store and I also use them for cleaning and repairs. Everything is so easy with them! I would highly recommend! Easy location, ample parking. You won’t be disappointed!

Name: M*** R******
Date: 2021-01-22 03:31:25
Rating: 5
Comment: Excellent experience picking out an engagement ring. They had a really wide variety of styles; I showed them a few pictures my (now) fiance had sent me of thoughts, and they were able to find the perfect blend of them that she absolutely adores. Really helpful and efficient in what was certainly one of the most stressful retail situations of my life.

Name: M*** K** B****
Date: 2021-01-18 17:51:32
Rating: 5
Comment: Diamonds Forever San Diego provide amazing customer service and quality service. I have been a customer for over 12 years. I would highly recommend for all your jewelry needs.

Name: D*** T*******
Date: 2021-01-15 07:19:35
Rating: 5
Comment: Stopped in because I needed batteries for 3 watches. They were open! The showroom is immaculate, the displays are enticing, the jewelry is breathtaking, the customer service is IMPECCABLE!!! A cozy atmosphere where customers are their main concern... Safety, service and pricing is unbeatable! I will DEFINITELY shop there again! Thank you again Jenny for an amazing experience!

Name: N***** S******
Date: 2021-01-13 15:46:59
Rating: 5
Comment: I’ve been coming here for years. From sizing my rings to fixing necklaces to custom making my wedding ring upgrade :) couldn’t be happier with the friendly staff, smiling faces, and beautiful selection of jewelry.

Name: S** M******
Date: 2020-12-22 19:08:16
Rating: 5
Comment: I had been looking endlessly for the perfect diamond to attach to a ring I already had while also staying within my budget for my now fiancé. I found this store on google after going to 2 big brand stores previously who were very much pushing me to finance outside of my budget and spend more money in the long run. When I called and spoke to Jenny she was able to tell me about stone options and I came in the same day. Not only did I walk out with something in my budget but Jenny was the first person I spoke to who kept me within my budgeted price and was also helping me with ideas for future rings and a pendant. I felt really comfortable and appreciated as a person not just a dollar sign. The ring turned out amazing and I’ve already had multiple people ask where I went to get the ring done. Definitely coming here for all my future jewelry needs!

Name: t***** b****
Date: 2020-12-04 01:24:48
Rating: 5
Comment: Julie was a big help and got my wife and I situated with a beautiful ring! They are very good and answering questions and not like a pushy mall place. Would recommend to anyone looking for a ring.

Name: S** S
Date: 2020-11-25 00:02:17
Rating: 5
Comment: Jenny and her team have treated me very well over the years. She has been my go to jeweler since moving to San Diego.

Name: S******** H*********
Date: 2020-10-08 01:29:48
Rating: 5
Comment: Jenny was absolutely amazing! My fiance is big into custom pieces, so this place was just right for us!Jenny made the looking process amazing! She was able to make wonderful suggestions, while still keeping my expectations in mind. She encouraged me to try new styles and allowed me to find something that suited my style!Great conversationalist, explains everything to your understanding, and wants to make sure your rock is shiny! Thank you so much Jenny! Definitely coming back for more new rings!

Name: J**** P******
Date: 2020-09-21 03:11:10
Rating: 5
Comment: Went into the store with my boyfriend not really knowing what I wanted and Jenny helped us design the perfect engagement ring. Super honest pricing and I am absolutely in love with how beautiful it turned out. I’d recommend this lovely store to anyone looking to get engaged! Thanks so much Jenny!

Name: N****** C****
Date: 2020-09-14 19:12:31
Rating: 5
Comment: My husband and I have been return customers of Jenny Seligmanns Diamonds are Forever, in Point Loma, San Diego. My husband went here for my engagement ring, which is so beautiful and I love it. Then, I Went myself to find a Gold Chain for my husband, and she helped me find a very high quality chain.Just recently I went in to the store, to go over ideas for a celebration ring my husband was going to purchase. As I wanted something different and special. The ring came and it was so beautiful. but not quite what we had discussed. Jenny wanted to remedy the situation right away. She is so helpful and caring. I know she really went above and beyond to make me happy. I continued to wear the ring my husband had purchased while she worked on the custom ring for me. When the ring was finished and presented to me, I was absolutely in love. The ring was exactly what I wanted and so stunning. In the end she bumped up the carats in the ring and the finished product is just gorgeous.The service at this store is above and beyond. I would recommend this store to anyone looking for any jewelry piece. They have a wild variety of engagement rings, beautiful diamond earrings, and bracelets. The most impressive thing about the store is the customer service. Jenny and staff want you to be completely happy with your purchase, and experience.

Name: P****** C******
Date: 2020-06-05 01:17:53
Rating: 5
Comment: Jenny and Amy of Diamonds Forever facilitated the most professional and stress free experience I could ever ask for. My fiancée wanted a very specific cut and colored spinel stone for her engagement ring. I brought pictures to Jenny and she set to the task of finding exactly what I wanted. She came back swiftly with different options of specifically what I was looking for. There is no aggressive selling or uncomfortable pushy conversations throughout the entire designing process (this was constantly an issue at different jewelry stores). I would recommend Diamonds Forever to anyone for any jewelry need. They have adjusted diamond brackets and mended broken gold chains for me since I’ve worked with them! I will never go to another jeweler.

Name: L***** C******
Date: 2020-06-05 00:48:09
Rating: 5
Comment: My fiancé and I had the best experience with Jenny at Diamonds Forever. We were very impressed with the care and kindness we received. The stress was taken off our shoulders as we received lots of advice and guidance on the unique look we were after for my engagement ring. I didn’t think I would ever stare at a piece of jewelry so much, but I can’t take my eyes off of it!

Name: K*** S*********
Date: 2020-06-04 07:26:25
Rating: 5
Comment: The amazing professionals at Diamonds Forever are the best! They love what they do, and their passion for their craft shines through! I wanted a custom engagement ring and the staff helped me every step of the way. It was so fun to get to design something original. I was able to choose the setting and pick the perfect diamond to accompany it. Jenny hand picked a few diamonds for us to choose from and we loved them all, but when my fiance and I got home we kept thinking about this one stone...we knew we had found the perfect diamond for my ring! Thank you for making my wedding ring so so special. The ring of a lifetime!-Kyla & Eric
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Name: L**** V
Date: 2020-06-03 00:16:03
Rating: 5
Comment: Definitely check this place out if you are a guy shopping for a ring and have no clue what you are doing. The ladies here are very helpful.
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Name: J**** S******
Date: 2019-12-24 00:47:03
Rating: 5
Comment: Amy helped me, but both women working were helpful and professional. I was able to find a beautiful necklace for my mother with Amys help even though I was on a budget. Their selection is pretty good, but they can also make custom pieces at prices that are very reasonable. I dont buy much jewelery since neither myself nor my girlfriend wears any, so Im not sure when Ill get the chance to give them my business again, but I will be recommending them to anyone who wants to buy something nice for the jewelery-wearing people in their life.

Name: C******** R*******
Date: 2019-08-30 16:06:04
Rating: 5
Comment: My moissanite ring from there is gorgeous! Amy & Jenny were very helpful with my fiancé picking out the ring. And then were able to size it perfectly for me in no time at all.
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Name: N****** D*******
Date: 2019-06-17 20:41:33
Rating: 5
Comment: My fiancee (then boyfriend) and I came to San Diego to shop for engagement rings last April. Jenny made an appointment with us and spent several hours not only showing us settings and stones, but explaining diamond ratings and exploring creative options for rings. Being from out of town, she was extremely diligent in corresponding with us via email, answering our questions and helping us put together our vision. She even helped my fiancee create a surprise by working out telling me that our rings would be shipped on a later date - I had no idea when he popped the question! She is great! I would highly, highly recommend working with her and had a great experience at the store. Love!!

Name: J*** B********
Date: 2019-04-05 18:52:38
Rating: 5
Comment: Not only are these ladies extremely helpful, knowledgeable, understanding and pleasant to be around, they also created an amazing ring that my girlfriend (hopefully future wife) will absolutely love! Amazing work in a timely fashion, by an awesome team! Would recommend them to anyone and everyone looking for a perfect ring. 👍

Name: T*** P***
Date: 2019-04-05 01:17:15
Rating: 5
Comment: Brought my engagement ring that my fiancé bought from a wholesaler to this store for resizing. They did an excellent job with an amazing fast turn around time for a less price then competitors in the area. When I picked up the ring, I also browsed and tried on bands and they had a gorgeous selection. I trusted their work and enjoyed their customer service so much I just went back for a ring appraisal for Insurance purposes. Again, a quick turnaround and very friendly, genuine interactions. I would highly recommend this store to anyone looking for service needs as well as purchasing needs.

Name: J*** Y***
Date: 2019-02-08 01:29:09
Rating: 5
Comment: Great service and very informative!

Name: M**** M*****
Date: 2018-08-27 15:10:08
Rating: 5
Comment: Great service and price!

Name: j***** p******
Date: 2018-08-26 22:12:11
Rating: 5
Comment: Excellent service! Not an extremely large selection but they are more than willing to work with you in designing a custom and perfect ring. The Old European cut diamonds are stunning!

Name: A* S*******
Date: 2018-08-05 21:37:34
Rating: 5
Comment: Jen and her staff are delightful to work with. I came in with something very specific in mind, and they worked with me to develop something even better! They showed great customer service and patience with me, especially with my indecision, and were super helpful.

Name: G** S****
Date: 2018-07-09 15:07:32
Rating: 5
Comment: Yes, I found a beautiful engagement ring and wedding bands at fair prices. But what set this experience apart was the attitude of the owner and her staff. Unlike the other shops I visited there was no sales pitch and no pressure to make a purchase. The owner is a GIA graduate and it shows in her knowledge and passion. She patiently answered all my questions and gave me some great insight in how to make the proposal one that my wife would remember. I can not recommend Diamonds Forever highly enough.

Name: M***** L***
Date: 2018-06-27 21:35:34
Rating: 5
Comment: Great Customer Service!! When I picked up my husbands ring, they cleaned my ring too! They cleaned my ring with a sonic cleaner and air compressor and then inspected it under a microscope and then cleaned it again!

Name: H***** S****
Date: 2018-06-02 22:34:56
Rating: 5
Comment: Excellent service and care, Jen and her staff at Diamonds Forever made sure my engagement ring for my fiancee was perfect!Everything about my experience here was exceptional, and I was helped all along the way during the process of having the custom ring made. Regular updates were provided, and the end result made for an absolutely perfect engagement.All of her friends have been telling me how good of a job I did, and I owe it to Diamonds Forever!

Name: K**** O***
Date: 2018-05-12 18:55:03
Rating: 5
Comment: This is the only place I will take my diamonds. I love the staff and have complete trust in their services and opinions. They have the most beautiful jewelry and Im always impressed when I go in. The staff is knowledgeable and honest. Go to Diamonds Forever and see for yourself!

Name: S**** T*******
Date: 2018-05-10 23:15:25
Rating: 5
Comment: Great customer service. Everyone was super nice, knowledgeable, accommodating, and generally helpful. And of course, they had very beautiful jewlery. Lots of options and choices

Name: P******* K********
Date: 2018-05-01 17:59:14
Rating: 5
Comment: Friendly service. My rings came back beautiful and will be back!

Name: C******* D*****
Date: 2018-04-30 17:47:56
Rating: 5
Comment: I love diamonds forever Jenny and her staff are super friendly and amazing. I never have gotten pressured into something I couldn’t afford and I love all the jewelry I have purchased.

Name: A***** L****
Date: 2018-04-30 08:45:56
Rating: 5
Comment: I love both my rings from Diamonds Forever and the customer service is great!

Name: K*******
Date: 2018-04-27 17:32:56
Rating: 5
Comment: I have ordered three rings, had a ring resized, and had some diamonds on a ring secured since they were lose. Prices were reasonable and service was great! I felt like they’ve been my jeweler for years because the reception was so warm and interaction so casual and easy going. No hard sales pressure.

Name: S**** M*****
Date: 2018-02-27 18:52:11
Rating: 5
Comment: Beautiful jewelry and attentive, professional staff. The only place I buy my jewelry. They are great with keeping everything wearable over the years and always have time for me to stop in and get my rings cleaned and inspected. Thanks Jenny and Amy you are the best!

Name: J****** B**** (***********
Date: 2018-02-25 05:09:02
Rating: 5
Comment: Great service, very nice staff. Did an awesome repair job on my ring!

Name: S***** G*****
Date: 2018-02-14 03:02:24
Rating: 5
Comment: Great taste and good prices. Thank you ladies!

Name: N*** H*****
Date: 2017-12-04 19:17:13
Rating: 5
Comment: Amazing service. Great selection and options for all guys looking for the perfect ring. They work with you and have numerous customizable options.

Name: B**** W*****
Date: 2017-12-02 05:56:12
Rating: 5
Comment: Brought in a setting that needed a stone and they helped me pick one out and they set it for me as well as appraised it for insurance purposes. On top of that they put it in a very nice box that I will use to propose to my girlfriend. Very helpful staff and very friendly. They even rushed my order for the setting because I needed it early and didnt charge me extra. Great place to buy stones or whole rings.

Name: K B*******
Date: 2017-10-23 17:29:27
Rating: 5
Comment: This store did a great job sizing my ring at a fair price and they were super nice too! I would definitely recommend them!

Name: M****** W****
Date: 2017-10-23 17:15:40
Rating: 5
Comment: This place does great work. The girls there looked over my jewelry with me and gave me a quote in each item. My 4 pieces all came out beautifully and at a great price. I am completely satisfied with their work.

Name: a*** g****
Date: 2017-07-08 02:47:03
Rating: 5
Comment: Excellent communication with seller the whole time! Ring came out beautifully and shipped quickly as well. Would absolutely do business with them again and a hundred percent recommend them to anyone else!

Name: J**** L********
Date: 2017-07-06 23:26:19
Rating: 5
Comment: Working with Jenny was easy and informative. Not only that, but she had great insight on the entire getting engaged process. The ring was less expensive than I had planned and more beautiful than I imagined.

Name: B**** R*****
Date: 2017-06-25 00:11:23
Rating: 5
Comment: I really like the friendly and knowledgeable staff members each visit is always a pleasure

Name: L**** A********
Date: 2017-06-23 19:49:13
Rating: 5
Comment: Great experience with this jewelry store, I had two rings designed by Jenny they are beautiful. Great selection to detail. Best place for engagement rings, she always works with you on your budget, try her best to get you the greatest stone 💎. I recommend this store very highly, great costumer service. Jennys education and training was done on GIA.

Name: M**** M****
Date: 2017-06-03 00:19:37
Rating: 5
Comment: Just picked up the perfect ring from Jenny earlier this week. Her and her team were fantastic to work with and really helped me out from start to finish (i.e. Learning about diamonds and ring shopping to finally making a purchase after shopping around). Super comfortable environment - I never felt like I was being sold, rather that I was being taught the different aspects that go into the value of a diamond with fair prices that I was able to negotiate down to fit my budget with what I wanted. I will go to Jenny with any and all of my jewelry needs from here on out! Highly highly recommend!

Name: S**** H******
Date: 2017-06-01 22:08:00
Rating: 5
Comment: Didnt know where to go to have my engagement ring designed. Totally by accident I found Jenny who owns Diamonds are Forever. Her and her staff are fantastic. My Ring came out absolutely Amazing. So happy with everything, from start to finish. Would highly recommend....

Name: T**** K*****
Date: 2017-06-01 02:46:29
Rating: 5
Comment: Jenny and Amy are great. Customer service is five star. I have recommended Diamonds Forever to friends and family. You will not be disappointed with their selection, expertise and professionalism. I look forward to dropping in to see new pieces theyve acquired or designed.

Name: N****** P*****
Date: 2017-05-31 16:38:18
Rating: 5
Comment: Jenny and her team are amazing. She spent a lot of time with me. I was looking for a non-traditional engagement ring, and she knew exactly the style I was looking for and designed it beautifully! My fiance also got his ring there. She has a great selection!

Name: J****
Date: 2017-05-22 04:00:32
Rating: 5
Comment: Jenny was amazing! She made the process of buying an engagement ring so relaxed and easy! They have a stunning assortment of rings and diamonds that can undoubtedly meet any price range. Do yourself a favor and stop in and say hello and see for yourself!

Name: M*** J******
Date: 2017-05-20 00:25:18
Rating: 5
Comment: Very personable, my wife wound up with exactly what she wanted with their help! A+I cant say enough about how professional their staff is!

Name: J***** S
Date: 2016-11-29 07:33:29
Rating: 4
Comment: Friendly staff, just a little uninformed. I came in a couple times before I found my current jeweler and even small questions they had to ask and call me back at a later date.

Name: T** N
Date: 2016-07-18 20:39:46
Rating: 5
Comment: Ended up wandering into Diamonds Forever months ago, because we wanted to see a particular gemstone in person, and they had them in stock. We were greeted by Jenny, who showed us the stones and was very patient and helpful while we tried dozens of rings to find what we liked best. When we were ready to buy, we came back here. Amy completed our appraisals and helped find us a better matching wedding band. We never felt uncomfortable during our experience, which was really important for us as part of the LGBT community. Overall, we had a great experience at Diamonds Forever, and were really happy with our rings.

Name: T****** L*******
Date: 2016-03-22 17:39:21
Rating: 5
Comment: Awesome

Name: S******** C********
Date: 2015-11-24 04:01:25
Rating: 5
Comment: I just want to thank you Jenny for being a life savor!! When I googled this place the name intimidated me, little loan walking into the store with a bunch of shinning diamonds that look like they are from Rodeo Drive. I am from Riverside county and needed a quick loan. She came to my rescue. She was friendly, felt like I knew her for years, and she was down to earth. She did everything she could to help me and I came out as a very happy camper. I will be back soon to see you and maybe buy a diamond or two :)

Name: K** W***
Date: 2015-06-24 02:55:44
Rating: 5
Comment: Diamonds Forever is a wonderful store in which to purchase and repair jewelry. Ive known Jenny Seligman, the owner for many years. I appreciate her integrity and desire for her customers to receive great service and also to really love their jewelry. I can say this because I love the ring she made for me! I have several friends who have bought their engagement and wedding rings at Diamonds Forever and all reports have been more than positive! I highly recommend this store--check it out. ;-)

Name: N****** B******
Date: 2015-05-09 17:38:27
Rating: 5
Comment: Love them!! I live in New Orleans and whenever I am in town, I take my wedding rings to them for cleaning and checkup! Professional, friendly and fast service. Just great people all around.

Name: K****** C
Date: 2015-02-06 02:52:36
Rating: 5
Comment: My husband and I had our custom wedding rings made at Diamonds Forever. Jenny was so nice and willing to work within our budget, instead of trying to up sell us to something we couldnt afford. Jenny remained professional and honest the entire time, which is really hard to find nowadays. We are so happy that we would never even think about going to another jewelry store. If you ever need to sell or buy any jewelry, just give Diamonds Forever and Jenny a call and you will be just as amazed as we were.

Name: S**** F**** C******
Date: 2013-05-15 16:56:34
Rating: 5
Comment: Highly recommend Jenny and her store! We were referred to Jenny by my brother and soon to be wife. Jenny had created a absolutely beautiful ring for my sister-in-law to be. So my husband decided to use Jenny to updated my wedding band for our Anniversary. What a beautiful surprise it was! I absolutely love my new ring. Jenny went over and above to create the perfect ring for me. She was very professional and went out of her way to make sure that my husband and myself left more than satisfied! We will definitely we using Jenny for all our jeweler needs from here on out! Thank you so much Jenny for going over and above for my husband and myself! I love my new ring!!

Name: R*** B*****
Date: 2012-03-15 21:36:43
Rating: 5
Comment: Jenny and Ben are awesome. They totally helped me and my wife with a diamond engagement ring appraisal for our insurance policy. They cleaned the ring for free, gave us fast and friendly service, and will definitely get our business moving forward. Diamonds Forever is our new jeweler in San Diego!